Most agencies run campaigns. A campaign has a start, an end, and a report at the bottom that explains what happened. Ours have a target and no end date, which changes what everyone is arguing about.
One thing we are moving. What a sale costs, how many people watch past three seconds, where you rank.
One onlyThe figure that ends it. Written down and agreed with you before we spend anything.
Agreed day 0Ten more versions of whatever is currently winning. Never ten unrelated ideas.
AutomatedThe same rule every round. Nobody votes on what they personally like, including us.
AutomatedTarget hit, or three rounds with no movement. If a loop has no stop rule it is not a loop, it is a habit.
EnforcedThe number is reached. The winner goes live, we bank it, and the next loop starts from there rather than from scratch.
Three rounds, no movement. We stop, tell you plainly, and move the money to something with a better chance. This is a normal outcome, not a failure.
The number will not move because the problem is somewhere else. Usually the offer, the price or the landing page. We say so and start a different loop.
Every loop we run has all three endings written into it before it starts. That is the only reason we can promise the second one out loud. Agencies that cannot say "this isn't working" will spend your money forever.
Round one is four different openings on the same body. Whatever wins becomes the thing round two builds from. Round three tunes the opening on that winner.
Twelve attempts, roughly €240 of test spend, one fortnight. If round three had come back flat we would have killed it and told you, and the €240 would still have been the cheapest thing you bought that month.
| Loop | Number it moves | Feedback | Package |
|---|---|---|---|
| Opening test | Watched past 3 seconds | 48 hours | 02 · 03 |
| Version explosion | Cost per sale | 14 days | 02 · 03 |
| Copy against a fixed image | Cost per sale | 48 hours | 02 · 03 |
| Fatigue watch | Click-through decay | Daily | 03 |
| Budget reallocation | Account cost per sale | Daily | 03 |
| Landing page | Conversion rate | 14 days | 03 |
| Offer wording | Cost per sale and order value | 14 days | 03 |
| Holdout | What the ads were actually worth | Monthly | 03 |
| Rank gap | Google position | 14 days | 04 |
| Internal links | Position, pages 4 to 15 | 21 days | 04 |
| AI answer visibility | Named across 20 buyer questions | Weekly | 04 |
| Source placement | Cited where the models look | 30 days | 04 |
The audit tells you which of these are worth running before you buy any of them
Pulling accounts apart, scoring every attempt the same way, spotting decay before a person would. This is why the audit takes a day instead of a fortnight.
Versions, crops, captions, first-frame swaps. Rendered rather than re-edited, so testing ten things costs about what testing one used to.
A person reads what the numbers mean and writes the next brief. Models are good at ranking and bad at knowing when the whole question is wrong.
The one video a month is made by a human who is good at it. Everything else is built from that.