The real org chart · 17 people · 38 threads · 8 tools
One famous fictional company · 38 threads · 8 tools. Switch to Donna and watch most of it disappear.
No dashboard·No board to update·No new habit·No productivity spam·She mostly shuts up·
No dashboard·No board to update·No new habit·No productivity spam·She mostly shuts up·
§ 02 The problem
Your tools aren't the problem. The checking is.
They mostly work. The problem is that you have to keep fucking checking them. Donna reads across the places your work already happens. She filters the noise. Remembers what you promised. Notices what changed. Finds what you forgot.
And gives you the part that actually requires a human. Three things. Not three hundred.
gmail ──────┐
slack ──────┤
drive ──────┤
calendar ───┼──→ DONNA ──→ YOU
whatsapp ───┤
dropbox ────┘
Readsyour sources
Filtersthe noise
Returnsthree things
§ 03 The brief
donna-brief.mp4 · one minute · sound not requiredWatch full-size ↗
§ 04 The interface
Ask when you need help. That's basically it.
No hunting through Donna. No project-management ceremony. Just ask, where you already work.
what actually matters today?priority
what did I promise them?commitments
where's the final deck?files
who hasn't replied?chasing
what's blocking tokyo?dependencies
save this somewhere sensible.filing
what am I forgetting?recall
draft the annoying email.drafting
Tap a question — she answers.
§ 05 The default
Otherwise, nothing.
Donna is not here to become another person demanding your attention. She mostly shuts up. She does not tell you "17 new emails!" — you know. She tells you: ignore the 17 emails. the venue hold expires tomorrow and nobody has confirmed it. That is the difference.
Notificationsonly with consequence
FYI relaynone
Productivity spamnone
§ 06 Your Monday
One of these is your Monday.
Without Donna · 08:41
quick q — did we ever sign the venue thing?
sorry to chase!! invoice #2041
can you approve selects today
@here who owns the rider budget
circling back on the below
press samples due Thursday??
resending — did this go through?
one more thing
41 messages
With Donna · 08:41
sign the venue contract. invoice #2041 is already being chased. selects can wait until tomorrow. the other 38 messages do not need you.
That's it.
Needs you1
Handled2
Ignored38
§ 07 Capability
Four things she already knows that you don't. Yet.
01 Memory
Remembers the shit nobody wrote down.
A fee agreed on a call. A deadline moved in WhatsApp. A client preference buried six months back in email. Donna keeps the context even when the person who remembered it leaves.
02 Priority
Knows the difference between open and important.
Six things can be unfinished. That does not mean six things deserve your attention. She works out what blocks what, who is waiting, and what happens if nothing moves. Then tells you what goes first.
03 Retrieval
Finds things without making you become a librarian.
Where's the current deck? Which contract did they sign? What did we agree with Mia? Donna looks. You don't.
04 Filing
Deals with the boring part first.
Say save this. She works out what it is, which project it belongs to, where it should live and what useful information is inside it. You do not need to invent a folder taxonomy at 23:47.
§ 08 Memory
Your business already has a memory. It's just scattered across everyone's heads.
So when someone leaves, takes holiday or simply forgets something, the company does not develop temporary amnesia.
§ 09 In practice
Questions that currently cost a meeting.
Account director · Tuesday 09:12
what am i forgetting about tokyo?
Donna
three things. the 27-email lighting discussion can wait.
01venue wants the revised floorplan today.
02you promised Mia the artist list Friday.
03invoice #1842 is still unpaid — eleven days.
Account director · Tuesday 09:13
where's the latest floorplan?
Donna
Drive → Tokyo → Production → Venue → TOKYO_FLOORPLAN_FINAL_8.pdf
yes, there are seven other "final" versions. this one is actually final. i've drafted the reply to the venue. it's sitting in your drafts.
Example configuration — fictional data. Donna only ever draws on sources you have connected and permissions you already hold.
§ 10 Authority
She does not quietly become CEO because you connected Gmail.
Knowread · remember · find
Watchtell me if it changes
Suggestdraft · recommend
Doonly what you allowed
You decide the line. External sends stay human-approved unless you deliberately change that. If Donna is only allowed to draft: she drafts. She does not suddenly discover initiative and email your biggest client at 2am.
§ 11 Installing
Not another fucking setup.
Unfortunately Donna needs access to the places you want her to help with. We've tried to make this considerably less painful than installing enterprise software.
Step 01Connect the messGmail · Drive · Calendar · Slack · Dropbox. Whatever you actually use. Not everything. Just what matters.
Step 02Teach her your bullshit thresholdShe shows you a few examples. You say: matters, or not my problem. She gets the idea.
Step 03Tell her when she may bother youMoney? Deadlines? Something you promised? An actual fire? Everything else: shut the fuck up.
§ 12 Your week
You've had this week before.
Scope that quietly expanded, and a fee that never moved with it
Approvals nobody chased
Deadlines buried six replies down a thread
Tasks with no owner since someone left
Client decisions made outside the project tool
Work being done that nobody remembered to charge for
Where the samples went, and when they are due back
What the client actually approved
What was promised to press, and by whom
Which version actually went out
What the client has repeatedly said they hate
Useful information. Not another fucking content calendar.
Artist holds, pencils and offers
Guarantees and approvals
Invoices and P&L changes
Things somebody swore they'd sort yesterday
So the show can remain chaotic
The operations do not have to be
Illustrative situations, not client work.
§ 13 Boundaries
She tracks work. Not people.
Donna is not employee surveillance with better typography. No productivity scores. No "Sarah was active for 6h 42m." No rankings. No weird boss dashboard showing who sent the fewest emails.
She sees only the sources and permissions you connect, and every important fact points back to where it came from. Nothing leaves the building by accident.
She trackscommitments · approvals · deadlines · dependencies · decisions
She does not trackwhether somebody moved their mouse enough
External sendshuman-approved
§ 14 Questions
Questions we hear a lot.
What is Donna, in one sentence?
A managed operations assistant that reads across the tools your team already works in, works out what actually matters, and hands the right person one ranked brief a day.
Is this another dashboard?
No. There is nothing to open, nothing to update and no new habit. She answers where your team already works, and stays quiet otherwise.
Is this monitoring my team?
No. She tracks commitments, approvals, deadlines, dependencies and decisions. Not people. No productivity scores, no rankings, no activity dashboards.
What can she actually do without asking?
Exactly what you allowed: know, watch, suggest or do. External sends stay human-approved unless you deliberately change that.
What does it cost?
Audit from €2,000. Build from €5,000. Maintain from €950 a month. Before any of it, a free 20-minute call — and we'll tell you on the call if we don't think it's worth doing.
§ 15 Enough
You have enough software. Get someone to deal with it.
Donna is in pilot — we're onboarding a small number of agencies as we build. No charge for the call, and we'll tell you if we don't think it's worth doing.
Scripted answer · fictional data · the real one reads your tools