The Architect Lab
PackagesAll prices ex VAT2026.09

Four things.
Start with the first.

Nobody buys a monthly from us without an audit first. It is not a sales tactic, it is that we do not know what to make until we have seen the account.

Three ways in

§01 / And one built for you
One-off · five working days

Diagnose and quick fix

For finding out whether we are any good before committing to anything.

€2,000 Once · comes off month one
  • What a sale really costs you
  • Wasted spend, named and totalled
  • Which ads are dying and how fast
  • Three rebuilt ads from your own assets
  • Your next five tests, in order
  • A 90-day plan, whether or not you use us
Start with the audit →
Most accounts start here Monthly · creative only

Ads that don't go stale

For accounts spending €15k–60k a month that need a steady supply of new angles.

€4,500 / mo 3-month minimum · 30 days notice
  • One new video a month, filmed properly
  • Fourteen ads cut from it
  • Statics and carousels from your library
  • Ad copy tested weekly
  • Fortnightly review: what won, what died, why
  • You keep your own ad account
Book an intro call →
Monthly · everything

More sales, less spend

For accounts where the buying and the creative should be one decision, not two.

€6,500 / mo Plus 8% of spend over €30k
  • Everything in the creative package
  • We run the account day to day
  • Budget follows sales, inside your limits
  • Landing page and offer tested too
  • Summary in your inbox by six every morning
  • Holdout test when volume allows it
Talk about scope →
Something built for your situation

Search and AI visibility from €1,800. White-label creative for agencies. A one-off launch. If your situation does not fit a box, tell us what it is and we will price it properly rather than force it into one.

Tailored · price on a call →

Everything, in full

§02 / Open one
01 · Audit Diagnose and quick fix €2,000 Once · five working days +

You give us the ad account and the store. Five working days later you get the whole picture: what a sale really costs, where the money leaks, which ads are dying and how fast, whether your tracking is even counting properly, and where people give up on your site. With it, three rebuilt ads from assets you already own and your next five tests in order.

Why five days and not one. The numbers get pulled automatically in an afternoon. The other four days are a person reading them, checking them against your margins, and deciding what actually matters. A one-day audit is a dashboard export with a logo on it.

What happens after. Nothing, unless you want it to. The plan is written to be run by you or by anyone. If you carry on with us the €2,000 comes off your first month.

Real cost per saleWasted spend, totalledWhich ads are dyingTracking checkedWhere people leave your siteThree rebuilt adsNext five tests90-day plan
02 · Creative Ads that don't go stale €4,500 Per month · 3 min. +

One new video a month, filmed properly, then worked to death. Ten to fourteen versions off it. Statics and carousels from footage you already own. Ad copy tested weekly against a fixed image. Nothing spends until it has been checked.

Production. The master is shot and cut in Premiere and After Effects by a person who has won awards for it. Versions are rendered from templates rather than re-cut by hand. Treatments and layouts in Figma. Product loops, b-roll and background extension from Kling where it holds up, dropped where it does not.

How it iterates. Brief on day 3, video by day 6, one revision, versions live by day 10. Fortnightly we look at what won and the next brief is written from that, not from taste.

What we are actually doing. Buying the first three seconds. Testing what a person is afraid of before they buy, what they need to see proved, and in what order. Price anchoring, objection sequencing, social proof placement. Ads fail on psychology far more often than on production value.

1 new video a month10 to 14 versionsStatics and carouselsWeekly copy testsFortnightly decisionYou keep the account
03 · Performance More sales, less spend €6,500 Month + 8% over €30k +

Everything in Creative, and we run the account. Money follows what sells, inside limits you set. Tired ads get replaced before they cost you. We test your landing page and your offer, not only the ads. Summary in your inbox by six every morning.

Channels. Meta and Instagram first because that is where the money usually is, TikTok where the audience is younger or the product demonstrates well, both measured against the same number rather than judged separately.

Proof. When the account has enough volume to measure it properly, we run a holdout so you can see what the ads were actually worth. When it does not, we say so instead of inventing a number.

We run the accountMeta · Instagram · TikTokBudget follows salesLanding page and offer testedSix a.m. summaryHoldout when measurable

Setup €2,500 on any monthly, waived if you start with the audit  ·  Three-month minimum  ·  30 days notice to leave

What is not included

§03 / Read this bit
Ad spend

Yours, paid to the platform directly. We never hold your money.

A second video

One a month is the honest number. Another in the same month is €900, quoted before it starts.

Endless revisions

Two rounds included. A third is €250, and only if the brief changed.

Guaranteed rankings

Nobody can promise those. We promise the work, the measurement and the truth about both.

The tools, and what each one is for

§04 / Where the AI sits
Meta Ads Manager

Where the buying happens for Meta and Instagram. We run your account inside your Business Manager as a partner, never inside ours.

Buying
TikTok Ads Manager

Same discipline, different edit. Only switched on when the audience or the product justifies it.

Buying
Our own loop runner

The thing that reads the account, scores every attempt the same way, and flags decay before a person would. Built in-house. It is why the audit numbers arrive in an afternoon and the analysis takes four more days.

Analysis · in-house
Premiere and After Effects

Where the one video a month gets made, by a human. This is the part we refuse to automate.

Master creative
Template rendering

Versions come off the master as parameters, not as new edits. Fourteen cuts in hours rather than days is entirely down to this.

Versions
Kling

Image-to-video and product loops from a single still, b-roll fill, background extension. Used for the fill, never for the film. Anything it produces goes through the same check as everything else before it spends.

AI video
Figma

Statics, carousels and layouts, and where the treatments are decided before anything is rendered.

Design
ElevenLabs

Voiceover where it holds up. Dropped the moment it does not.

AI voice
GA4 and Search Console

Measurement, and the only two sources we trust for whether a person actually bought something or found you.

Measurement
AI does the counting

Pulling accounts apart, scoring every attempt the same way, spotting decay before a person would.

AI does the volume

Versions, crops, captions, first-frame swaps, product loops. Rendered rather than re-edited.

AI does not decide

A person reads what the numbers mean and writes the next brief. Models rank well and know nothing about when the whole question is wrong.

AI does not make the good thing

The one video a month is made by a human who is good at it. Everything else is built from that.

§05 / Start with the audit

Send us the ad account.

Twenty minutesBook an intro call → Free · ten minutesFree audit of your ads →

hello@thearchitectlab.com