About
The Architect Lab builds operational assistants for creative businesses.
For fashion, PR and events agencies whose operations outgrew their systems.
Built around how the business already works. Aimed at the expensive things: weak handovers, unfinished admin, money left on the table.
The practice
Capabilities
- Operations audits
- Assistant design and build
- Integration and infrastructure
- Monitoring and maintenance
Fields
- Creative agencies
- PR and communications
- Brand and design studios
- Fashion and luxury
- Live events and entertainment
- Production companies
- Architecture and interiors
- Founder-led creative businesses
Where this comes from
The Architect Lab is a systems practice based in Berlin, with specialist engineering brought in as each build requires.
We have spent years inside these businesses — brand, editorial and growth work in fashion, luxury and media — watching value vanish into handovers and inboxes. The Architect Lab builds the infrastructure they were never sold.
The experience behind the work
- Condé Nast Germany, on the Marriott Bonvoy and Bucherer accounts
- Net-a-Porter, Burberry and Mytheresa
- M1 Med Beauty — UK and Australia market entry
- Editorial for Vogue UK, The Telegraph, Hunger and L’Officiel
- Teaching at Central Saint Martins; final-year fashion styling at Istituto Marangoni
- Startup mentoring, including four Y Combinator acceptances
- Oxford AI Programme; UC Berkeley Marketing Analytics MicroMasters