"We don't do case studies. We do stories worth telling (quietly)."

A selection of projects where we turned regulation into growth, gossip into traction, and scandal into sales. Names redacted where discretion is part of the value.

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From Harvey Nichols to Sainsbury's: making wellness fizzy, sensual, and supermarket-ready.

Luxury debut, nationwide listing, U.S. expansion — all while keeping a cheeky name respectable enough for family shopping baskets.

"We turned wellness into gossip."

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Scarcity as strategy: selling what you can't really sell.

Invite-only salons, Telegram channels, and a velvet rope community built a cult product without a single ad campaign.

"Exclusivity wasn't the problem — it was the plan."

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Needles, but discreet: how to launch medical beauty without shouting.

Premium locations, fashion-adjacent events, editors in chairs, Instagram in hand. A quiet launch that got very loud.

"Less shouting, more scalpel."

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From greenwashing to cultural capital: reframing innovation as contribution.

An automotive giant's DEI/arts fund repositioned as a genuine cultural platform, not corporate spin.

"Contribution beats congratulation."

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15 hours/week eliminated, zero humans harmed

A marketing consultancy was drowning in inquiry routing and manual CRM updates. We built an AI agent that reads, routes, and updates everything automatically.

"The project manager now does actual project management. Revolutionary concept."

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When 'Where's my order?' meets artificial intelligence

Customer support was spending 40% of time on order status lookups. We built an agent that does it in 30 seconds.

"We went from drowning to actually solving problems. Our satisfaction scores finally make sense."

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2 days to 15 minutes: A manufacturing love story

Quote generation required pulling data from 3 systems, manual calculations, approval routing, and Word templates from 2009. Our sales team doubled output. Our finance team stopped finding errors.

"Our manager approves quotes from his phone while pretending to listen in meetings."

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Discretion

"Not every project is for public eyes. But the right ones always find us."

Get In Touch

If you want more details on any of these, or to hear us brag about others— hit us up

hello@thearchitectlab.com
Or book a call to discuss your project